The second generation (Hortonworks and Cloudera building on Hadoop as examples) were developed within companies and charged customers for licenses to “commercial features.”
-Economic Incentives - It doesn't require a particular strategy, and you can simply ask community members to achieve a mission in exchange for economic value. By creating a “pay-for-performance incentive scheme” (a program where you pay contributors depending on how hard they work), you allow anyone to participate and help grow the project.