Sabrina Carpenter’s “Espresso,” the song of summer, explained

Taylor Swift, for example, is notorious for generating lore, putting easter eggs in everything she does, and readingand playing into fan theories about herself. She does this both in the ‘text’ of her songs (see: the fandom’s obsession around the Betty/August/James lore in the album /iterallycalled folklore), as well as in her activities surroundin... See more

In the span of maybe four months, we saw “mob wife,” “ballet core,” “rockstar girlfriend,” and “tradwife.” There was also the “office siren” aesthetic, which attempted to synthesize the sterility of the office with the mythological seductiveness of the siren.

I’ve been thinking a lot about what is (or is not) a trend . Merriam-Webster defines “trend” as “the general movement over time of a statistically detectable change.” If fashion publications are all eagerly covering a particular item or style, thus causing a “statistically detectable change” in how much coverage something is getting, does that make... See more