How did an oddball pop song versed in queer theory get on the Billboard Hot 100? Specifically, how did Chappell Roan, a rising lesbian pop star, get on the Hot 100 for the first time and break the “gay famous” ceiling (as SNL puts it) seemingly preventing likeminded acts MUNA and Girl in Red from crossing over to the main chart?

Rogers was one of the first pop stars to achieve fame by unintentionally captivating the Internet, and, strangely, she was also one of the last. These days, virality is not so much a lightning strike as a marketing scheme, reverse engineered by executives and masquerading as serendipity. A. & R. representatives often scout new talent by dissect... See more