Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
maximizing learning (about customers) per unit time.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
(getting paid is the first form of validation).
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
identifying and prioritizing risk.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Pick a customer segment that allows you to maximize on your margins.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
customer is someone who pays for your product. A user does not.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Pick your words carefully and own them.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
pivots are about finding a plan that works,
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
customers who need your product