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Roadmap: B2B Marketplaces
a spectrum that provides a useful guide to finding ever-increasing PMF:
- Step 1: Get one company to love your product
- Step 2: Get one company to pay (a meaningful amount of money) for your product
- Step 3 : Get more than one company to love and pay for your product
- Step 4: Start noticing a shift from push to pull, and organic growth
- Step 5: Keep grow
Lenny Rachitsky • A guide for finding product-market fit in B2B
Four Attributes Of A Successful EGM 1. EGMs have a Gateway, a single point of access for many buyers. 2. Getting inside, get approved.3. Create trust in supply through data.4. Help vendors comply.
NFX • Enterprise Gateway Marketplaces Will Turn Large Organizations Inside-Out
A guide for founders and CEOs on building and managing a B2B sales team, covering selling, building, managing, renewing/expanding, marketing, partnering, and planning.
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