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Rise of Subscriptions and the Fall of Advertising
Unfortunately, advertising has been ingrained into the internet as the basic model for so long and to such an extent that it’s hard to envision online life without the systematic manipulation of attention and all its evils. So we’re bound to wind up here, at the bitter end of “content.” Which is a good excuse to withdraw deeper into books, movies, ... See more
Freddie deBoer • The Bitter End of "Content"
Advertising, in theory, is the business of buying and selling human attention. And though the ad business makes up only a small portion of the overall Attention Economy, it plays a massive role in shaping almost every other business.
Joe Marchese • REDEF ORIGINAL: The Attention Economy Crisis: The Future of Content, Commerce and Culture
Unfortunately, advertising has been ingrained into the internet as the basic model for so long and to such an extent that it’s hard to envision online life without the systematic manipulation of attention and all its evils. So we’re bound to wind up here, at the bitter end of “content.” Which is a good excuse to withdraw deeper into books, movies,
... See moreFreddie deBoer • The Bitter End of "Content"
There are lots of things going on here, but I would start with the top line: advertising share of GDP started sliding immediately after the Dotcom bubble, had a major step down in the financial crisis and has been suspiciously flat ever since. That decline was very obviously concentrated in print but actually affected TV and radio as well. We think... See more