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Part of the reason why “the best minds of [a] generation are thinking about how to make people click ads” is surely that they are properly incentivized to do so – DeSci offers the potential to radically alter how a new generation of great minds are incentivized to tackle major scientific and technological challenges.

Treasury allocation power in protocol DAOs should eventually be distributed to contributors based on the reputation they have built. Individuals and groups who've contributed should have more allocation power. Grant programs are the first step to find and seed these contributors.