Saved by Timour Kosters and
Revisiting Lifetime Value and Customer Acquisition
Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
Jason Bornsteinforerunnerventures.com
CAC: Customer Acquisition Chaos - by Rex Woodbury
digitalnative.substack.comdigitalnative.substack.com
The pivot to paid is, in most ways, a positive development in the search for sustainable media models. That’s not to say ad-dependent media is dead, not by a long shot. But too often in the excitement around subs the attention goes to acquisition vs retention. And the latter is where the true health of a subscriptions business is gauged.
Brian Morrissey • Churn wars
pour all our resources into customer acquisition creates the potential for success failure, wherein we succeed at attracting customers but fail at keeping them happy.