Rethinking the unbearable weight of self-promotion
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Rethinking the unbearable weight of self-promotion
This is why it’s grounding to protect your personal understanding of success. And to make each new work, no matter where you stand on the ladder of public perception, like you have nothing to lose.
Rick Rubin • The Creative Act: A Way of Being
Fear of criticism. Attachment to a commercial result. Competing with past work. Time and resource constraints. The aspiration of wanting to change the world. And any story beyond “I want to make the best thing I can make, whatever it is” are all undermining forces in the quest for greatness.
Rick Rubin • The Creative Act: A Way of Being
I’ve ultimately realised that the best way to let others know about your work is to get rid of the word ‘promote’ altogether - it just isn’t a good fit for what creative people do. Instead, I like to tell people what my work is about, and let them make up their own minds. There’s no force, no pushiness required, and everyone involved can come away ... See more
How to talk about your work in public
“I know a lot of people who make things who don’t stand proudly by their stuff, I don’t know if they’re too cool or they don’t want to look thirsty, but they’ll put a song out once on their stories — and that’s it.
You went through something. You figured something out in a structured format. You recorded it. Not just one take. Parts and parts.