Rethinking the unbearable weight of self-promotion
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Rethinking the unbearable weight of self-promotion
“I know a lot of people who make things who don’t stand proudly by their stuff, I don’t know if they’re too cool or they don’t want to look thirsty, but they’ll put a song out once on their stories — and that’s it.
You went through something. You figured something out in a structured format. You recorded it. Not just one take. Parts and parts.
Posting can be fun, entertaining, and even enlightening. But when we want to share a creative act we went deep into the void to create, we owe our work more than a post. We owe it a RELEASE.
A RELEASE is a richer and deeper expression of an idea. A release is not just the work, it’s anticipating the work. There’s an invitation to become part of it i... See more
A RELEASE is a richer and deeper expression of an idea. A release is not just the work, it’s anticipating the work. There’s an invitation to become part of it i... See more
Yancey Strickler • Do you post or do you RELEASE?
As I prepare to transition from my “heads down building a product” era to “I’ve worked so hard to build this thing, get over yourself and engage in some cringey self-promotion” era I need to fully embrace Austin Kleon’s mantra: “it’s not enough to be good. In order to be found, you have to be findable.”
Along those lines, this quote stopped me in my
... See moreYet what they best represent is the current state of art, where artists must skillfully package themselves as products for buyers to consume.
It’s precisely the kind of work that is uncomfortable for most artists, who by definition concern themselves with what it means to be a person in the world, not what it means to be a brand.
It’s precisely the kind of work that is uncomfortable for most artists, who by definition concern themselves with what it means to be a person in the world, not what it means to be a brand.