Rethinking the unbearable weight of self-promotion

RelatedHighlights

Its aim: to be an expression of who we are.

Rick Rubin • The Creative Act: A Way of Being

A world in which artists think like entrepreneurs, he writes in the Atlantic, is one where “You’re a musician and a photographer and a poet; a storyteller and a dancer and a designer ... which means that you haven’t got time for your 10,000 hours in any of your chosen media. But technique or expertise is not the point. The point is versatility. Lik... See more

Rebecca Jennings • Everybody Has to Self-Promote Now. Nobody Wants To.

A lot of people follow me on Quora, Medium, Twitter, and Instagram because of the writing advice I share. Data tells me this is one of my high performing “content buckets.” But within this book, I just told you about a poetry book I wrote called Slow Down, Wake Up. If you enjoy me as a writer, maybe you’ll check it out. I’m not pretending my poetry

Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

But as the rapper Tyler, the Creator notes in an interview that lives rent-free in my head, promoting our work doesn’t have to be a chore — it’s an opportunity for us to honor what we worked so hard to make: