Rethinking the App Store

Apple, of course, is one of the most successful versions of this. The company currently has 585m total paid subscribers for its various services, allowing it to earn revenue over the usage cycle rather than from purchase to purchase.

The new business terms for iOS apps in the EU have three elements:

Reduced commission — iOS apps on the App Store will pay a reduced commission of either 10 percent (for the vast majority of developers, and subscriptions following their first year) or 17 percent on transactions for digital goods and services.

Payment processing fee — iOS apps on t

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If there's a middle way, a way for premium games to somehow find a paying audience on devices such as phones and tablets, then the Game Pass style subscription to a game library is probably the best bet.

-Their 30% take rate on IAP