Resonance over scale
Towards Small-Scale Social
notes.hyperlink.academy
I think of popularity as a set of concentric circles (though it does happen that a product might mean wildly different things to different groups). Each small audience is contained inside a potentially larger audience.
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
The thing about resonance? It’s unpredictable. A highly anticipated Broadway musical, written by a star composer, can sputter at the box office and become the flop of the season. An obscure single from an unknown artist can top the Billboard chart out of nowhere. A Czech writer who has been dead a century can become the hero of generation TikTok. W... See more
🏡 I Don’t Resonate With You
What we can try to do—and what only human curation, so far, can make possible—is to find creative ways out of our house of mirrors. “Leave the door open on your way out” is one of our commandments, and it is an invitation to bring parallel worlds and universes, antagonists and dissidents, renegades and rebels into our beautiful bubble, and to engag... See more