Resonance over scale
Being resonant as a person means having a deep and lasting impact on others, often by connecting with them on an emotional or experiential level. This connection is marked by empathy, authenticity, and the ability to inspire and influence others in a meaningful way. Resonance goes beyond just being noticed or acknowledged; it involves creating a se... See more
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AI can generate a thousand articles while I drink my morning coffee. But it can't tell me which ones matter. It can't feel the resonance of a perfect sentence or know why a particular image stops me in my tracks.
That's what I do now. I collect resonance. Not information - we're drowning in that - but the stuff that makes my soul hum at a different
... See moreHow do you achieve resonance? [Resonant quotes] or places your attention is drawn to and “sticky ideas” that you just can’t let go of are key indicators of your values. Nietzsche put it beautifully :
thekcpgroup.com • The Attention Span. “Racehorses and Psychopaths.”
- The long tail of the internet has provided a way for sovereign creators
and businesses to ‘
niche at scale
‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation; - The quality of an audience matters;
- Being tiny is mighty;
- Delighting the weird is a superpower;
- When you build a business, you’re building a new