Each minute, creators generate unthinkable amounts of information and value. Today that value is priced, captured, and owned by digital media platforms. By enabling platformless media, Zora Protocol welcomes an age where that value returns where it belongs: creators and their communities.

Aggregators are incentivized to limit composability. By contrast, the value of a web3 token may actually increase when composed with other systems. The money flowing through web3 is mediated by open source smart contracts, rather than closed source software owned by corporations. This feels completely asymmetric. I cannot imagine a Facebook or Goog... See more