Token Daily

Media on the incumbent web is in crisis. It turns out that paying publishers for clicks, endless loops of “content” and ads, all served on platforms far beyond their maximum-viable scale is ideal for misinformation, disinformation and the decay of trust.

Web3 is pushing from several angles to make creators less dependent on platforms, and expanding the way creators can generate upfront financing would be a key way to do that.

The promise of tokenizing the relationship between writer and reader, or broadcaster and audience, means that we finally have an alternative to the extractive models of strip-mining attention on the internet.