Once you feel a project is close to completion, it can be helpful to open the work to other perspectives. The primary aim is not to receive notes or opinions. This is your work, your expression. You are the only audience that matters. The intention is for you to experience the work anew.

Art is confrontation. It widens the audience’s reality, allowing them to glimpse life through a different window. One with the potential for a glorious new view.

Zoom in and obsess. Zoom out and observe. We get to choose. When we reach an impasse, we may experience feelings of hopelessness. The ability to stay out of the story, zoom back, and see new pathways into and around a challenge will be of boundless use. If we allow this principle to work on us as we work on it, our imagination frees us from the web

This Gene Key concerns human vision — both internal and external. As such it is deeply connected to the human eye and the way in which images are translated via the visual cortex into the brain as imagination.