Relevance: Making Stuff That Matters
Passion Economy’s scope extends into any industry where the customer doesn’t view the product/service as a commodity, but cares deeply about the specific individual involved in its creation.
Li Jin • Four implications of disruption theory for the Passion Economy
Eight marketing maxims
- Trust is worth more than attention.
- Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going.
- Choose your customers, choose your future.
- Tell ten people. If they don’t tell the others, make a better product.
- Creating the conditions for the word to spread is the j
Eight marketing maxims
Good design is no longer good enough
offmenu.substack.com
- The content was distinctive. Great marketing begins with great content. These pieces were unique and conversational. In all three cases, nothing had ever been written like these posts. I took personal risks with this content, too—taking a stand, trying a new format, providing intense personal disclosure.