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It was March 26, 2012. Brian Armstrong posted a self-described “hail mary” on the tech discussion forum Hacker News. YCombinator was interested in his startup, which Armstrong wrote “brings an emerging tech to the masses…and has a good shot at changing the world.” But he had a big problem - he didn’t want to go at it alone, and kept striking out on... See more

I should mention one sort of initial tactic that usually doesn't work: the Big Launch. I occasionally meet founders who seem to believe startups are projectiles rather than powered aircraft, and that they'll make it big if and only if they're launched with sufficient initial velocity. They want to launch simultaneously in 8 different publications, ... See more