Returnity is solving for the increased focus on circular shipping models, consumer attention to sustainability, and brands sensitivity to a differentiated customer experience. We will displace the use of over 1 million cardboard boxes and poly mailer bags in 2019 — and 10 million+ in 2020.

Newer/smaller brands will start shifting more efforts to alternative ways of getting in front of new customers; samples bundled into food delivery boxes, “Spend $50 and get a free sample of [whatever new product]!” partnership type stuff.

Surprisingly, consumers are discovering that a range of companies have refashioned packaging on everything from fresh flowers to bottles of wine and boxes of dishwasher tablets so they fit through the letterbox.

Canon's Yasuhiko Shiomi believes this would require a camera capable of a "100-megapixel resolution at 60 frames per second." It's the refresh rate that is currently complex to get to in combination with a resolution that high. It would amount to 14K video, a 3.5 times improvement over the current 4K standard.