Record Labels Dig Their Own Grave. And the Shovel is Called TikTok.

Crypto allows performers of all levels to own their financial relationship with fans instead of relying on the traditional record label system and/or tech giants to serve as a middleman. Artists are using NFTs to earn years worth of streaming revenue in one day and unlock unique experiences for fans without relying on a centralized platform to faci... See more

One risk was over the last five years, you saw technology players, tech forward, skinny labels as they call themselves, emerge to try to disrupt the major labels, whether that was a Distrokid at the low end or an Orchard or Grooves in the mid segment or Believe Digital. They were trying to say, hey, we can use technology to do like 80%, 70%, 50% of... See more

On the opportunity side, NFTs could unlock special album incentives. You could get access to certain live stream. You can get limited edition albums. That's an interesting kind idea of incremental revenue for these players, but a key role for, as we've talked about, for these labels, is also this VC element to it. Imagine if I was a mid-tier artist... See more