Reclaiming Joy in the Creator Economy
This dynamic — the dependence on our creative labor to develop content and our curation labor to teach recommendation algorithms, while optimizing for ad revenue — is actually the core business model of virtually all content platforms, from YouTube to Facebook, Netflix to Instagram.
Tim Maughan • Platforms, Creative Communities, and the Need for a Radical Reimagining - The Reboot
Once you go viral, the temptation is to decipher the formula for how to do it again. Unfortunately, what’s interesting is not always popular. Furthermore, trying to manufacture virality is a surefire way to create saccharine writing and, eventually, cull your own creative vision. Too often, I think we sacrifice slow, chewy art for attention.
About ... See more
About ... See more
I really hate the term content creator. It’s such a corporate way of describing artists, writers, intellectuals, and other creatives who ultimately just want to create work they’re proud of.
Part of the problem is that the big social networks are not content platforms supported by advertising. They are better understood as advertising platforms supp... See more
Part of the problem is that the big social networks are not content platforms supported by advertising. They are better understood as advertising platforms supp... See more
sari azout • Things I'm Thinking About
We’ve put a lot of time and energy into creating beautiful content. But as a result of that algorithm, we find we’re not necessarily hitting as many eyeballs as we think we could or should, and sometimes that can be a little disheartening.”