Recess CEO Benjamin Witte: I reject the idea that being on Amazon hurts your brand

Amazon’s retail business may actually be disadvantaged long term by Covid due to more intense long term competition as thousands of SMBs have taken advantage of services from Wix, Shopify, etc. to go online, category leading retailers are investing online like never before and brands are investing in their DTC strategies — all at the same time that... See more

The future was always going to be omnichannel. Pundits have been prematurely predicting this for many years, but it is finally happening. There is a strange belief in certain circles that the future will be e-commerce only and that brick and mortar stores have no value.

Even in streetwear, young brands opt to sell directly to their kids through their online stores. They fail to appreciate, though, how a store’s stocking of your brand acts as a cosign of your product to out-of-reach locales.

All to say, it isn’t editors who should be worried about losing their market share. It’s retailers.