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Today hundreds, sometimes thousands, of people might develop a piece of software. This has led to two things, Saarinen says: a focus on process over product, and removing engineers from positions of influence. “I think people get too focused on the different frameworks and processes,” he says, “and you start to forget, what are you actually doing?

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Principles

1. It's your space


2. It's so easy, anyone can create


3. Messy and experimental encouraged


4. Internet for humans doing human things


5. Organic movement & human curation


6. Enlivening & inhabited atmosphere

Above all — fun and exciting to explore