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David Ogilvy on how organizations often focus on reducing costs, but should really focus on improving output:
"Clients who haggle over their agency's compensation are looking through the wrong end of the telescope. Instead of trying to shave a few measly cents off the agency's fifteen per cent, they should concentrate on getting more sales results
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sriramk.com
Most available metrics don’t signify what we truly value.
What would you rather have: 1,000 readers who won’t share your piece, or 10 readers who sing your praises from the top of a mountain? Or how about just one reader who’s willing to hire you?
Matt Klein • Page Not Found
Knowledge is overrated. Wisdom is underrated. Intellect is overrated. Temperament is underrated. Outcome is overrated. Process is underrated. Short-term outperformance is overrated. Long-term adherence to one’s investment philosophy is underrated. Gross return is overrated. Stress-adjusted return is underrated. Upside potential is overrated. Downsi
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