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From David Ogilvy:

Through maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:

(1) “We sell – or else."

(2) “You cannot bore people into buying your product; you can only interest them in buying it.”

(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p

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Rory Sutherland on Lenny’s Podcast:

• Products like Meta Portal TV, Google Glass, Japanese toilets, and wine boxes were amazing products but something about the timing or the marketing was wrong and the consumer never bit

• Rory on Japanese toilets: “I think it’s barbaric that the Western Hemisphere dry wipes.”

• The reason most people adopt new technology

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