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There’s no magic to the product planning cycle at Apple beyond a ruthless focus on a limited set of use cases. What each product does in the first iteration is going to be narrow, but those things are going to be airtight.
Max Chafkin • Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
HMD’s Barbie flip phone goes extremely hard
theverge.com
Take the Light Phone for example. The dumb phones trend might be making a comeback, but the realization that led to the Light Phone occurred somewhere in 2014, ironically in a Google incubator that sought to find ideas for new apps.
The $300 “dumb phone” wasn’t set to improve the smartphone as a form factor. Moreover, it didn’t follow the expected l... See more
The $300 “dumb phone” wasn’t set to improve the smartphone as a form factor. Moreover, it didn’t follow the expected l... See more