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And as Apple’s marketing material demonstrates, this is no accident. iPhone adverts are strange: they make the phone a body. They borrow a visual language less from sci-fi or action movies than from erotica. Devices are shot in extreme close-up, almost always dimly lit. A beam of light traces across a surface so smooth that it occupies a space some... See more
Dirty Furniture • TELL ME, DO YOU INTEND TO FUCK IT?
There’s no magic to the product planning cycle at Apple beyond a ruthless focus on a limited set of use cases. What each product does in the first iteration is going to be narrow, but those things are going to be airtight.
Max Chafkin • Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
Ive explained the use of colors as a way to make the iMac “more egalitarian, more accessible, and more open.” Instead of going into a computer store and making a decision based on the speed of a computer’s processor and the size of its hard drive, customers were simply asked which color they wanted.
Max Chafkin • Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
I found myself dreaming about designs that might satisfy my requirements, while also supporting new interactions, new ways of relating, new aesthetics. At the same time, I read a ton about the early days of the internet. I devoured oral histories; I dug into old protocols.