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The dominant school of thought when it comes to UI design in tech, at least that I’ve grown up with the past two decades, has centered around removing friction for users in accomplishing whatever it is they’re trying to do while delighting them in the process. The goal has been design that is elegant, in every sense of the word: intuitive, ingeniou... See more

Jobs showed all of the other major smartphones in the industry to the audience, and in hindsight their cluttered, fixed, physical keys have not aged well.