RAT_TRAPS v 161
mail.google.com
RAT_TRAPS v 161
The old ‘better mousetrap’ fallacy. The trouble is, people don’t want better mousetraps. They want dead mice. Mice that were alive in their houses and are now dead, I mean, not, like, packages of dead mice in the post.
Andy Maslen • Persuasive Copywriting: Using Psychology to Engage, Influence and Sell
What’s Google’s motive for providing free email? Is it that they just want people to be able to communicate easily with one another, or is it that a major advertising conglomerate with a twelve-figure annual revenue stands to benefit tremendously by consuming and using all of your inbound and outbound communication? In comparison, Fastmail is a com... See more
