RaaS Operations 101

For most new, low-cost robotics applications, the single biggest cost in acquiring the customer and generating revenue is the cost of the robot itself.

Hypothetically (and notwithstanding hardware switching costs), let’s say John Deere’s business model relied less on upfront revenue from the sale of a tractor and more on how many acres their equipment covered. Their authorized service and dealer model — not to mention their product design — would look substantially different.