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Quibi Can Turn It Around By Doing This — Ari Lewis
Yahoo and AOL are already has-beens. They operate under the old rules. They control content and distribution and think they can own customers, relationships, and attention. They create destinations and have the hubris to think customers should come to them. They spend a huge portion of their revenue on marketing to get those people there and work h... See more
Jeff Jarvis • WHAT WOULD GOOGLE DO
This model isn't only creating a loyal audience but making money. Barstool Sports' annual revenue in 2019 was between $90M - $100M (Barstool Sports was purchased by Penn Gaming for $450MM in 2020). A majority of the revenue came from podcasts, merchandising, and gambling. Yes, some of their revenue is ad-supported, but it's a unique model. Advertis... See more
Ari Lewis • How Dave Portnoy Single Handedly Changed the Media Business Forever — Ari Lewis
The Fix: Quibi should take a hint from Brat TV, the Disney Channel for the YouTube generation that gives tween social media stars their own premium shows about being a grade school kid to create content with a built-in fan base.
Josh Constine • Quibi is the anti-TikTok (that's a bad thing)
