Quantum Advertising | WARC

How the Sausage Gets Made: Digital Marketing & Attribution
Sam Blumenthalcompoundingthoughts.substack.com
Glen L. Urban et al., “Morphing Banner Advertising,” Marketing Science 33, no. 1 (2013): 27.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
Advertising Incrementality Measurement using Controlled Geo-Experiments: The Universal App Campaign Case Study ∗