Home improvement is...almost a $500 billion market. $250 billion of that is home center sales...About half of that is probably pros or semi-pros directly. The other half is homeowners, small business owners, and folks that would be in our market... the scope of what we can do there—with 20% of homeowners being digital natives now—is probably a $10 ... See more
[Home Depot] should have built this five years ago, honestly...I think there could be a cool opportunity to partner with them, where you could go on their site and get in touch with an actual skilled tradesperson who knows what they're talking about instead of customer service.
Materials and supplies and tools are an obvious [monetization opportunity]. If we can tell you, "Here's what you need for the project; you've got that buy now button. It all shows up Friday. You're ready to work on Saturday,” then everyone's happy. We don't need to do all the fulfillment ourselves—we can start off using a Home Depot API. We get 5% ... See more