Q&A: Rachel Plotnick On the Return of Tactile Controls

To broaden our view: we must look at image production (and cultural production in general) not just as a specific vocation, but as a novel consumer behavior. The popular Technology Adoption Life Cycle framework proposes that different psychographic consumer segments—early adopters, early majority, late majority, and laggard markets—can be penetrate... See more

You’ve felt this, right? Whenever we sit down to create something digital, we now have nigh-infinite storage space, massive amounts of processing power, free trial-periods for design software, and more. It leads to the “paradox of choice”: We wind up feeling not creatively free, but creatively  stuck.  When you have too many options it’s

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Instead of manipulating “users,” the best products of today are putting technology back in control of people’s hands by using game play principles, not game mechanics. Understanding the difference between these two things, and how they apply to products outside of the gaming category, will dictate the difference between the winners and losers of pr... See more