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Putting Amazon’s PR/FAQ to Practice
- There are, broadly speaking, two kinds of product development processes: - You ask customers what problems they have, and build for those stated problems. In some domains this may take the form of asking customers what they want, and then building exactly what they want. - Or you don’t ask the customer anything, instead you iterate internally and... See more
Cedric Chin • Product Validation Frameworks are Mostly Useless Without Taste
One of my favorite questions to ask teams is, “If the New York Times/Wall Street Journal/BBC (or insert your favorite news organization) ran a front-page story about this solution that included your internal conversations about how the solution would work, what data you collected, how you used it, and how different players in the ecosystem benefite
... See moreTeresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
The Features and Benefits of the PR/FAQ The primary point of the process is to shift from an internal/company perspective to a customer perspective. Customers are pitched new products constantly. Why will this new product be compelling enough for customers to take action and buy it? A common question asked by executives when reviewing the product f
... See moreBill Carr • Working Backwards: Insights, Stories, and Secrets from Inside Amazon
Over time, we refined and normalized the specifications for the PR/FAQ. The press release (PR) portion is a few paragraphs, always less than one page. The frequently asked questions (FAQ) should be five pages or less. There are no awards for extra pages or more words. The goal isn’t to explain all the excellent work you have done but rather to shar
... See more