Livingston: Is there any other advice you would give to someone who was thinking of starting a startup? Geschke: If you aren't passionate about what you are going to do, don't do it. Work smart and not long, because you need to preserve all of your life, not just your work life. One of the things that I felt really good about is that we—from the ve

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“If it could save a person’s life, would you find a way to shave ten seconds off the boot time?” he asked. Kenyon allowed that he probably could. Jobs went to a whiteboard and showed that if there were five million people using the Mac, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per yea... See more