Purpose, not platitudes: A personal challenge for top executives
mckinsey.com
Purpose, not platitudes: A personal challenge for top executives
Peter Drucker said that “making money for a company is like oxygen for a person; if you don’t have enough of it you’re out of the game.” In other words, profitability is a performance requirement for all businesses, but it is not a purpose. Extending Drucker’s metaphor, companies who take profit as their purpose are like people who think life is ab
... See moreEverything you publish should serve a purpose. As you work on a piece, ask yourself: How does it support your goals? How does it align with your mission? Does it teach people something new?
Leaders must get across the why as well as the what. Their people need more than milestones for motivation. They are thirsting for meaning, to understand how their goals relate to the mission. And the process can’t stop with unveiling top-line OKRs at a quarterly all-hands meeting. As LinkedIn CEO Jeff Weiner likes to say, “When you are tired of sa
... See moreLeaders must get across the why as well as the what. Their people need more than milestones for motivation. They are thirsting for meaning, to understand how their goals relate to the mission. And the process can’t stop with unveiling top-line OKRs at a quarterly all-hands meeting. As LinkedIn CEO Jeff Weiner likes to say, “When you are tired of sa
... See more