Saved by Mo Shafieeha and
Product Validation Frameworks are Mostly Useless Without Taste
With few exceptions, companies do not examine which features are important to the customer, and which are only important to the inventor. They do not know whether the customer wants one flavor, or a choice of many. They do not know if the customer will pay, wants to pay once, or will subscribe.
Georg Tacke • Monetizing Innovation: How Smart Companies Design the Product Around the Price
- There are, broadly speaking, two kinds of product development processes: - You ask customers what problems they have, and build for those stated problems. In some domains this may take the form of asking customers what they want, and then building exactly what they want. - Or you don’t ask the customer anything, instead you iterate internally and... See more
Cedric Chin • Product Validation Frameworks are Mostly Useless Without Taste
