Pricing your SaaS product

“Pricing and packaging” is an old-fashioned-sounding term that might remind you of stocking grocery store shelves, but for subscription businesses it is one of the most powerful growth levers you have. I can’t emphasize this enough. For those unfamiliar with the term, “pricing” means exactly that—the dollar number you assign to the value of your se

... See more

When most people hear the word “price,” they think of a number. That's a price point. When we use the term price, we are trying to get at something more fundamental. We want to understand the perceived value that the innovation holds for the customer. How much is the customer willing to pay for that value? What would the demand be? Seen in this lig

... See more

If you understand what goes through a customer's mind when she first sees your product, you can set a price based on that. This phenomenon played out at Weebly, which offers tools for building websites. As a result, Evernote co-founder Dmitriy Rusenko Libin stopped offering discounts on premium Evernote accounts. Companies like Nike and Apple do no... See more