Saved by Mo Shafieeha and
Pricing Your Product
Founders typically look past the fact that their user base growth is due to a free / very cheap product or in other words, their market penetration pricing. Founders that find the right product-market fit early on, will typically translate the value of the service to the customers very well. And as such the customer’s perception of value relative t... See more
Iman Olya • A Strategist’s Go-To-Market Strategy Guide — rational vc
4. Think about pricing as positioning early on.
“We thought about pricing from the earliest days. Even during our alpha with our first pockets of users, we had a pricing page with a few different plans. It mostly described features we hadn't built yet, but we at least wanted to frame that this is a product we're going to charge for,” says Ofstad.
“W... See more
“We thought about pricing from the earliest days. Even during our alpha with our first pockets of users, we had a pricing page with a few different plans. It mostly described features we hadn't built yet, but we at least wanted to frame that this is a product we're going to charge for,” says Ofstad.
“W... See more
First Round Capital • Airtable's Path to Product-Market Fit
David Ogilvy: “Pricing is guesswork. It is usually assumed that marketers use scientific methods to determine the price of their products. Nothing could be further from the truth. In almost every case, the process of decision is one of guesswork.”
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
We want to understand the perceived value that the innovation holds for the customer. How much is the customer willing to pay for that value? What would the demand be? Seen in this light, price is both an indication of what customers value and a measure of how much they are willing to pay for that value.