I was talking to a friend about why we decided to invite only paying believers to the Sublime private beta. My answer is that charging early for a product creates high expectations, and in aspiring to meet those expectations, we are held accountable to deliver a product you love and trust. My answer is that growing Sublime the right way is more imp... See more

Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.

We took some capital from investors in order to invest ... See more

Maybe there is a lesson to be learned here for creators, entrepreneurs, builders, and craftsmen and women—for anyone who takes pride in their work and does it with excellence. If people want to pay you a premium price to put themselves in your hands and let you create what you truly want to create, then you’ve done something truly special.