Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.

We took some capital from investors in order to invest ... See more

The price of a product is one of the most important decisions a company can make. LinkedIn's decision to bundle some seldom-used features as premium accounts generated an almost $250 million revenue stream. Startups often set their prices low to attract customers and never raise them again.

Similarly, Slack’s pricing allows users to upgrade for a number of collaborative features: better voice calling, searchable message history for all your coworkers, and more. Each of these features becomes more useful as organizations adopt Slack as the standard way to communicate, which in turn drives more conversions from free accounts into paid. ... See more