Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Dan Arielyamazon.com
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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
MONEY, AS IT turns out, is very often the most expensive way to motivate people. Social norms are not only cheaper, but often more effective as well
Dan Ariely • Predictably Irrational: The Hidden Forces That Shape Our Decisions
Loss aversion works hand in hand with the endowment effect. We don’t want to give up what we own partly because we overvalue it, and we overvalue it partly because we don’t want to give it up.
Dan Ariely • Dollars and Sense
people have a general tendency to stick with their current situation.
Cass R. Sunstein • Nudge: The Final Edition
Behavioral economics is demonstrating that humans don’t always act in self-interested ways, and that transactions themselves have an emotional component.