Finally, one further consequence of the shift to bigger, more bureaucratized companies was a radical restructuring of the relation between workers and bosses.

The story of their entwined careers reveals many of the larger laws of the business world: that the same overweening ambition that drives so many executives to the top also assures their failure; that when executives form emotional attachments in business, whether to people, markets, or machinery, they deprive themselves of their best business judg

Of course, this is a strategy of sorts, but it often means slower growth over a longer period as the Agency builds its reputation and fame. In reality, everyone in the Agency must have a contributory role in increasing sales. We should all play a part in evangelising about what we know and create, demonstrating our capabilities to solve customer's

The early success of Young & Rubicam was due more than anything else to the fact that General Foods was their biggest client. One day Rubicam told the head of General Foods that his account had grown too big for any one agency; he should hire a second and later a third. This is how Benton & Bowles got their first major account, and it is wh