The US compliance system has left alcohol behind in the ecommerce game; consumers largely don’t consider an alcohol brand’s website as a purchasing option. Thirstie is trying to change that as a white-label platform for alcohol suppliers.

And the movement toward environmentally conscious consumer products means they may be more interested in trying a refillable concentrate model, similar to those from Blueland and other brands, which reduces single-use plastic waste and is more efficient for shipping.

Switching from cardboard and poly mailer bags to reusable packaging leads to a significant reduction in natural resource consumption. More fundamentally, it helps reinforce the necessary move away from a single-use to a circular economy.