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Post-Authentic Sincerity a Premium Generic Essay
Over time, I have reached more conviction that truly meaningful “branded subculture” is not only possible, not only inevitable, but in fact preferable to the status quo. Yet I know that is exactly what the marketers reading this want to hear. I’ve feared that talking about this is might encourage companies to do what they’re already doing better. M
... See moreToby Shorin • Life After Lifestyle
One thing is certain: the authenticity aesthetic served as a cohesive for all of these developments. It tied the spectrum of consumable items, spaces, and identities into a single unified visual experience.
This is a good time to discuss the demand for authenticity and where it comes from. As I hinted at previously, there’s a personal dimension to a... See more
This is a good time to discuss the demand for authenticity and where it comes from. As I hinted at previously, there’s a personal dimension to a... See more
subpixel space • After Authenticity
A decade or so ago, brands shifted from increasing value of their products through utility, competitive comparison, and creative advertising to endowing products they made with aesthetic, sustainability credentials, a story of artisanship and provenance, and/or a community in order to give their products identity and singularity. (Virgil Abloh made
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
