Positive Friction

Positive Friction encourages an alternative design practice in order to restore human agency within online spaces

As philosopher Pierre-Damien Huygues said, ‘The phrase being moved used to mean being lifted out of calmness . Why would one want this today? In the absence of emotion, a sense of calm would leave someone feeling perfectly untouched, perhaps protected from trouble — yet, lifeless. Who would want this for their life — a calm that is never disturbed?

By disobeying the digital design standards, we find room to explore new possibilities. We create surprise and we dive into the undiscovered. Refusing these guidelines, we design new spaces within which new narratives can occur, that people should take time to discover and understand. By doing so, we create a relationship with our welcomed visitors

Positive Friction encourages an alternative design practice in order to restore human agency within online spaces. We stand for a frictional digital experience in order to explore unprecedented creative routes to escape the flaws of standardized design.

Seamless interfaces can be necessary when interacting with some services and tools, but this pursuit of effectiveness shouldn’t be the only way to design. Otherwise, we might remain in a barren world, left without any possibility for creativity and experimentation.