A quickstart guide to positioning

This book will show you how to deliberately position your product to maximize the success of your business. I’m going to show you a simple way to break positioning into components so you can hone and perfect each piece. You will learn how to put those pieces together into a market position that is centered on your strengths and focused on your best

STEP 8. Find a Market Frame of Reference That Puts Your Strengths at the Center and Determine How to Position in It

These are the Five (Plus One) Components of Effective Positioning: Competitive alternatives. What customers would do if your solution didn’t exist. Unique attributes. The features and capabilities that you have and the alternatives lack. Value (and proof). The benefit that those features enable for customers. Target market characteristics. The char