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Positioning Your Startup is Vital — Here’s How to Nail It
STEP 8. Find a Market Frame of Reference That Puts Your Strengths at the Center and Determine How to Position in It
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
How your startup can rise above the crowd with storytelling & positioning | Product Hunt
Product Huntproducthunt.com
Good positioning sets off a set of assumptions about my product that are true. Bad positioning sets off a set of assumptions about my product that aren’t true—leaving your sales and marketing teams to do the work of undoing the damage your positioning has already done.
April Dunford • A quickstart guide to positioning
The first step to optimizing positioning is to really understand what it is. I like to describe positioning as “context setting” for products. When we encounter something new, we will attempt to make sense of it by gathering together all of the little clues we can quickly find to determine how we should think about this new thing. Without that cont
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