Positional Scarcity

as every brand floods the zone w/ personalized and ever-optimized content, where will our preferences shift? when anything becomes commoditized and ubiquitous, humans tend to crave the opposite. perhaps "the creator economy" will shift to a "meaning economy?" https://t.co/2Fdsx1oyZa

The return of scarcity. One of the defining features of digital media has been limitless supply. Media has long been premised on scarcity -- look at the Upfronts -- in order to drive higher pricing. Take the Bored Ape Yacht Club. Yes, it’s strange to see adults spend tons of money on cartoon primates. But what BAYC points to with its NFTs is that i... See more

Because aggregators deal with digital goods, there is an abundance of supply; that means users reap value through discovery and curation, and most aggregators get started by delivering superior discovery.