The obligation to both succeed and enjoy has turned postmodern consumers into clones of each other’s exclusiveness, without the advantage of mutual solidarity. Hence the strange combination of excessive individualism and a collective consumerism in which we all cherish the illusion that we are unique.

“Power, prestige, wealth, adulation, six pack abs, sure, whatever defines us. However we describe ourselves, think of ourselves, project ourselves. Every feature, trait, characteristic, feeling, belief, opinion. All of it. Self-ness.” “It’s all just, like… worthless? Is that what you’re saying? Like… a person is just a costume?” “A costume, yes. Wo

In the digital world, we don multiple masks, curating different facets of our identity for each platform. This fragmentation goes beyond mere role-playing; it speaks to the core of our existential quest for identity. On LinkedIn, we don the mask of professionalism; on Instagram, we showcase our adventurous side; on Twitter, we engage as the witty c